MARKETING LESSON FROM FOOTBALL
(Case Study-CHELSEA FC)
by Segun Ogunlana
The success of most businesses
depend on how well the products
or services are sold. Its the core
duty of those in sales and
marketing while others in the
business to it on part-time. We all
watch football for pleasure but i
have been able to regularly pick
business strategies from football
for
almost every game i sit to watch.
Even if the whole starting eleven
are footballers but each person has
his own ability. Chelsea FC has a
team where everyone scores just
like a marketer. Its even so
surprising that a defender
(Branislav Ivanovic) has been able
to net some goals in the league
almost the same as the top striker
(Fernando Torres) who should be
its
top marketer.
The lesson is that
everyone can & should market in
whatever way they can.
Mikel obi knows how to hold the
ball and slow the pace of the game
down which is the marketer who
has a background in English, mass
communication or tells great
stories. This marketer should be
able to get the attention of his
prospect, tell them great stories
that shows the importance of the
product/service to them and get
the product or service sold to
them.
Eden hazard is very strong and
skillful and knows how to beat
defenders with pace, skill and
strength. This is the same for smart
marketers who know how to get
around red-tapes, have great deal
of confidence, good use of English
as well as dashing looks for a guy
or
hot looks & figure for a lady that
could be used to charm our
prospect and get the sale.
Frank Lampard is very technical
and
follow instructions to the core
which is the delight of every coach.
This marketer is the one that is
familiar with how things work in
places, gets familiar with insiders
as
well as fraternize with
competitors.
He should be able to talk with
authority and confidence using
facts
& figures to work out deals and get
the prospect to buy in to his
product or service.
Well, Fernando Torres; i know he is
also a footballer, but asides for
patience, maybe someone will
help
me finish marketing lessons from
him, lol, because i don't want to
mislead anyone. Cheers!!!
My Afripreneurial Regards
Segunpreneur,
God Bless Nigeria, God Bless Africa.
Your views are most welcome...
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